Advertising media planning

The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes …

Advertising creative :strategy, copy + design

In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integratio…

Advertising :its role in modern marketing

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

Advertising :concept and copy

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Advertising & integrated brand promotion

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accompli…

The psychology of advertising in theory and practice; a simple exposition of …

Edisi

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ISBN/ISSN

9781458934468

Deskripsi Fisik

112 hlm.; 18 cm.

Judul Seri

-

No. Panggil

659.1 SCO p

Advertising Campaign Design Just the Essentials

Advertising campaign development is a complex xreative process that fuces a strategic business plan with a great idea-an idea that can be easily used and consistently recognized across a diverse mi…

Communications Writing and Design : the integrated manual for marketing, adve…

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core w…

Rumah iklan : upaya Matari menjadikan periklanan Indonesia tuan rumah di nege…

Buku ini mengisahkan sejarah dan dinamika periklanan Indonesia, serta bagaimana peran Ken sudarto dan Matari di dalamnya.

Advertising account planning

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression.

Advertising and promotion :an integrated marketing communications perspective

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures…

"Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, …

Smarter branding without breaking the bank :five proven marketing strategies …

A guide to branding on a tight budget. It helps you create a permanent marketing mindset for you and your team. It lets you walk away with hundreds of low-cost or no-cost ideas to catapult your bra…

Visual creativity: inspirational ideas for advertising, animation and digital…

This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer anima…

Ethics and manipulation in advertising :answering a flawed indictment

Edisi

-

ISBN/ISSN

156720063X

Deskripsi Fisik

x, 207 p. ;

Judul Seri

-

No. Panggil

659.101 9 PHI e

The psychology of advertising

Includes bibliographical references and indexes.; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers for…

Integrated marketing communication in advertising and promotion

Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental iss…

Periklanan; Komunikasi Pemasaran Terpadu

Buku ini membahas tentang perilaku dan berbagai faktor yang memengaruhi dalam membuat keputusan membeli, menyajiakn berbagai aspek periklanan dan implikasinya dalam pembuatan saluran pemasaran terp…

20th century advertising

Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultur…

advertising and promotion: an integrated marketing communications perspective

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…

Advertising

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, …

Layout Workbook: A Real-World Guide to Building Pages in Graphic Design

An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic des…

Cerdas beriklan: ide hangat, biaya hemat, iklan tepat, bisnis dahsyat

ikklan hakikatnya adalah komunikasi bisnis. di ruang iklan, antar subjek saling dekat membangun pemahaman. namun, tidak semua komunikasi mengungkapkan bahasa iklan. inilah buku yang memberikan p…

Advertising strategy : creative tactics from the outside/in

"This text is a trail blazer! Practitioners as well as academics, the authors have produced a refreshingly nontraditional textbook in format, coverage, organization, presentation, and tone. They fo…

Periklanan promosi

Tujuan komunikasi pemasaran adalah untuk meningkatkan ekuitas merek. Inilah tema inti yang diusung oleh buku ini. Buku ini diperuntukkan bagi mahasiswa tingkat sarjana dan pascasarjana dalam bidang…

Advertising : principles and practice

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…

How 30 great ads were made : from idea to campaign

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. It is fascinating not only for industry professionals bu…

Creative strategy in advertising

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing th…

Big brands, big trouble : lessons learned the hard way

This book shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, …

Cutting edge advertising : how to create the world's best print for brands in…

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodo…

Advertising: principles and effective IMC practice

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertis…

Advertising : principles and practice

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…

Advertising : principles & practice

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Advertising :principles & practice

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

Advertising & IMC

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing co…

Copywriting: successful writing for design, advertising and marketing

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of wr…

Integrated advertising, promotion, and marketing communication

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications s…

The media handbook :a complete guide to advertising media selection, planning…

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offerin…

Advanced media planning

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-ef…

Color Design Workbook : New, Revised Edition: A Real World Guide to Using Col…

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two …

@CROSSROADS: DEMOCRATION & CORPORATIZATION OF MEDIA IN INDONESIA

Edisi

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ISBN/ISSN

-

Deskripsi Fisik

32 hlm

Judul Seri

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No. Panggil

HE 659.14LIM l

Advertising : principles and practice

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical quest…

Street Smart Marketing

A ``how–to′′ guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Includes case histories of…