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Advertising : principles and practice

Wells, William Burnett, John Moriarty, Sandra E

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…

Edisi: 6
ISBN/ISSN: 9780131202061
Deskripsi Fisik: xxxii, 599 hlm.; 32 cm.
Judul Seri: -
No. Panggil: 659.1 WEL a

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Advertising: principles and effective IMC practice

Wells, William Moriarty, Sandra Burnett, John Lwin, May

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertis…

Edisi: -
ISBN/ISSN: 9780131676602
Deskripsi Fisik: xxxiii, 650 hlm.: il.; 28 cm.
Judul Seri: -
No. Panggil: 659.13 WEL a

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