Advertising : principles and practice
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…
- Edisi
- 6
- ISBN/ISSN
- 9780131202061
- Deskripsi Fisik
- xxxii, 599 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 WEL a
Advertising: principles and effective IMC practice
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertis…
- Edisi
- -
- ISBN/ISSN
- 9780131676602
- Deskripsi Fisik
- xxxiii, 650 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.13 WEL a
Advertising : principles and practice
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…
- Edisi
- Australasian
- ISBN/ISSN
- 9780733973215
- Deskripsi Fisik
- xvi, 552 hlm.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.10994 WEL a
Advertising :principles & practice
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
- Edisi
- 8
- ISBN/ISSN
- 9780132224154
- Deskripsi Fisik
- xlvi, 640 p. : - ill. (chiefly col.) ;
- Judul Seri
- -
- No. Panggil
- 659.1 MOR a
Advertising & IMC
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing co…
- Edisi
- 9
- ISBN/ISSN
- 9780273752929
- Deskripsi Fisik
- 685 hlm; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.13 MOR a
Advertising : principles and practice
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical quest…
- Edisi
- -
- ISBN/ISSN
- 0-13-014549-1
- Deskripsi Fisik
- xxiv,614 hlm,;28 cm.
- Judul Seri
- -
- No. Panggil
- HS 659.1 WEL a
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota