Advertising : principles and practice
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…
- Edisi
- 6
- ISBN/ISSN
- 9780131202061
- Deskripsi Fisik
- xxxii, 599 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 WEL a
Advertising: principles and effective IMC practice
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertis…
- Edisi
- -
- ISBN/ISSN
- 9780131676602
- Deskripsi Fisik
- xxxiii, 650 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.13 WEL a
Advertising : principles & practice
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
- Edisi
- 8
- ISBN/ISSN
- 9780135009383
- Deskripsi Fisik
- 686 hlm.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 MOR a
Advertising :principles & practice
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
- Edisi
- 8
- ISBN/ISSN
- 9780132224154
- Deskripsi Fisik
- xlvi, 640 p. : - ill. (chiefly col.) ;
- Judul Seri
- -
- No. Panggil
- 659.1 MOR a
Advertising & IMC
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing co…
- Edisi
- 9
- ISBN/ISSN
- 9780273752929
- Deskripsi Fisik
- 685 hlm; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.13 MOR a
Akuntansi 
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