Marketing Plus 3

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-

ISBN/ISSN

-

Deskripsi Fisik

hlm. 320

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-

No. Panggil

HS 658.8 KAR m

Marketing management: analysis, planning, implementation, and control 6th ed.

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of t…

Advanced methods of marketing research

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-

ISBN/ISSN

9781557865496

Deskripsi Fisik

xvii, 407 hlm., 24cm

Judul Seri

-

No. Panggil

HS 658.83 BAG a

How to evaluate and improve your marketing department

Edisi

Keith>;;;;

ISBN/ISSN

9780844232010

Deskripsi Fisik

NTC

Judul Seri

-

No. Panggil

HS 658.8 SPA h

Advanced Marketing Strategy : Phenomena Analysis Decision

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-

ISBN/ISSN

0138519404

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 URB a

The Wall Street journal on marketing

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-

ISBN/ISSN

071162004953

Deskripsi Fisik

ix, 302 hlm., 17cm

Judul Seri

-

No. Panggil

HS 658.8 ALS w

Total Access: Giving Customers What They Want in an Anytime, Anywhere World

Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. A…

World-of-mouth marketing

Edisi

-

ISBN/ISSN

9780471008583

Deskripsi Fisik

xv, 256 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.812 WIL w

Sepuluh Dosa Pemasaran Mematikan

Pemasaran tengah berada dalam kondisi buruk. Bukan teori pemasaran yang saya maksud, tetapi praktek pemasaran. Setiap produk atau jasa baru perlu didukung.

Mobile Marketing: Sebagai Media Pemasaran

Besarnya angka pengguna ponsel, oleh pebisnis eksekutif pemasaran dan akademisi dilihat sebagai potensi pasar yang besar. Oleh karena itu, wacana mobile marketing muncul di berbagai media Buku ini …

The strategic role of marketing : understanding why marketing should be centr…

Edisi

-

ISBN/ISSN

9780077078546

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 DAV s

Strategic marketing problems: cases and comments ed.7

Edisi

7th

ISBN/ISSN

0-13-181769-8

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 KER s

The reality of management

Edisi

-

ISBN/ISSN

330259512

Deskripsi Fisik

191 hlm.; 18 cm

Judul Seri

-

No. Panggil

HS 658 STE r

Tutorial Marketing engineering: computer-assisted marketing analysis and plan…

Edisi

-

ISBN/ISSN

9780321001955

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 LIL t

Service excellence : marketing's impact on performance

Edisi

Text

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8. AMA s

Market-driven management : using the new marketing concept to create a custom…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xiv, 319 hlm.; 26cm.

Judul Seri

-

No. Panggil

HS 658.802 WEB m

Relationship Marketing Exploring Relational Strategies In Marketing

Relationship Marketing: Exploring relational strategies in marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based pr…

Strategic Marketing Management

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-

ISBN/ISSN

0750603291

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 WIL s

Applying marketing management : four PC simulations

Edisi

-

ISBN/ISSN

9780894260681

Deskripsi Fisik

31 hlm

Judul Seri

The Scientific Press""

No. Panggil

HS 658.8 HAU a

Importing and Exporting

or centuries people have been conducting business transactions that extend beyond their own borders. More recently, the nature and intensity of competitive forces and other significant factors have…

Marketing planning & strategy

Edisi

4

ISBN/ISSN

0538826487

Deskripsi Fisik

xvii, 871 p. : ill. ; 24 cm

Judul Seri

-

No. Panggil

HS 658.802 JAI m

Building customer loyalty : how you can help keep customers returning

Edisi

-

ISBN/ISSN

786302534

Deskripsi Fisik

xvii, 110 hlm., 23cm

Judul Seri

-

No. Panggil

HS 658.812 GLA b

Strategic market planning: problems and analytical approaches

Edisi

-

ISBN/ISSN

138510490

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 ABE s

Marketing Strategy : Planning and Implementation

Edisi

-

ISBN/ISSN

0256136920

Deskripsi Fisik

392 Halaman

Judul Seri

-

No. Panggil

658.8.

Corporate social responsibility :doing the most good for your company and you…

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voice…

Services marketing :integrating customer focus across the firm

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…

Marketing; real people, real choices

Real people, real choices--give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real mar…

Green marketing opportunity for innovation

Edisi

2

ISBN/ISSN

9781594570780

Deskripsi Fisik

xviii, 270 hlm.; 18 cm.

Judul Seri

-

No. Panggil

658.802 OTT g

Marketing Communications Management: Analysis, Planning, Implementation

Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate…

Marketing management :an international perspective

"Marketing Management" brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and i…

Marketing Management An Asian Perspective

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…

Principles of Marketing

The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…

Export practice and management

This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particula…

Global marketing management

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to internation…

Business Plan : Teknik Membuat Perencanaan Bisnis dan Analisis Kasus

Business Plan merupakan salah satu pedoman untuk memahami bisnis yang sedang atau akan anda jalankan. Freddy Rangkuti akan membantu anda menyusun rencana bisnis yang cermat, termasuk mengetahui str…

The little book of big promotions

Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they mu…

Interviews Observation and Focus Groups: 110 methods for user-centered design

The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team: 1. Make informed d…

Marketing encyclopedia : issues and trends shaping the future

Edisi

-

ISBN/ISSN

9780844235936

Deskripsi Fisik

348 hlm

Judul Seri

-

No. Panggil

030 HEI m

Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key compon…

Mobile Marketing Sebagai Media Pemasaran

Besarnya angka pengguna ponsel, oleh pebisnis eksekutif pemasaran dan akademisi dilihat sebagai potensi pasar yang besar. Oleh karena itu, wacana mobile marketing muncul di berbagai media Buku i…

Qualitative Marketing Research : A Cultural Approach

Edisi

-

ISBN/ISSN

9781412903813

Deskripsi Fisik

227

Judul Seri

-

No. Panggil

HD 658.83 MOI q

Readings on Market-Driving Strategies: Towards a New Theory of Competitive Ad…

HE FORMATION OF PREFERENCES. 1. Introduction: The Nature of Consumer Behavior. 2. Availability of Well-Defined Internal Knowledge and the Attitude Formation Process: Information Aggregation Versu…

Digital Marketing Melalui Aplikasi Playstore (Studi Kasus Wisata Belanja Di M…

Digital Marketing adalah suatu bentuk usaha mempromosikan dan memasarkan sebuah merek (brand) dengan menggunakan media digital, seperti internet. Digital marketing kini merupakan strategi populer y…

Trout on Strategy : capturing mindshare, conquering markets

Trout on Strategy" presents the latest thinking on the topic: strategy is all about survival strategy; is all about perceptions; strategy is all about being different; strategy is all about competi…

Komunikasi Pemasaran Kontekstual

Buku Komunikasi Pemasaran Kontekstual ini mencoba menggabungkari dan menyelaraskan dimensi teori dan praktik untuk mendapatkan deskripsi yang komprehensif serta relevan dengan konteks dinamika pasa…

101 Great Ideas: Public Relation

Apabila Anda terlibat dalam sebuah organisasi yang bersifat komersial maupun nonkomersial, peran hubungan masyarakat atau yang lebih dikenal sebagai public relations (PR) sangatlah penting untuk me…

Alibaba's World

"Porter, apakah saya orang yang jahat?" Suaranya bergetar, seperti sedang menangis. Selama mengenalnya, saya belum pernah melihat keyakinannya goyah seperti ini. "Saya mendapatkan banyak telepon…

Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

Era Bisnis Ramah Lingkungan; Strategi marketing Communication Masa Depan

Era orientasi pelanggan segera berganti dengan era orientasi lingkungan, demikian pula dunia usaha mulai memfokuskan bisnis mereka agar siap bersaing di era orientasi lingkungan. Salah satu yang wa…

Global Marketing : Global Edition

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and even…