Total Access: Giving Customers What They Want in an Anytime, Anywhere World

Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. A…

Relationship marketing : successful strategies for the age of the customer

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

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Judul Seri

-

No. Panggil

HS 658.812 MCK r

Relationship marketing: successful strategies for the age of the customer

Edisi

-

ISBN/ISSN

201622408

Deskripsi Fisik

xiii, 242 hlm.; 23 cm

Judul Seri

-

No. Panggil

HS 658.812 MCK r

The Regis touch : new marketing strategies for uncertain times

Edisi

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ISBN/ISSN

201139642

Deskripsi Fisik

xii, 178 hlm.: 21 cm

Judul Seri

-

No. Panggil

HS 658.8 MCK r