Marketing Management An Asian Perspective
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…
- Edisi
- 6
- ISBN/ISSN
- 9789810687977
- Deskripsi Fisik
- xxviii, 874 hlm.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.802 KOT m
Strategic brand management : building, measuring, and managing brand equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous t…
- Edisi
- 3
- ISBN/ISSN
- 9780131888593
- Deskripsi Fisik
- xix, 692 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 658.827 KEL s
Manajemen Pemasaran
Edisi buku pertama ini memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Kotler…
- Edisi
- Ed. 13--Jil.1
- ISBN/ISSN
- 9789790339354
- Deskripsi Fisik
- xxviii, 346 hlm.; 27 cm.
- Judul Seri
- -
- No. Panggil
- HD 658.8 KOT m
Marketing management
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily l…
- Edisi
- 14
- ISBN/ISSN
- 9780273753360
- Deskripsi Fisik
- 131 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KOT m
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota