In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integratio…
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, the "New Strategic Brand Management" is simply the reference source for senior strategists, positionin…
SEJARAH PRANCIS DALAM BAHASA INDONESIA. Dalam 32 bab singkat, buku yang ditulis oleh tim sejarawan profesional ini menampilkan sebuah ringkasan yang mendalam, lugas, dan sederhana tentang sejarah P…
What happens when you take two great books and merge them into one? You get the best of both! Griffin/Phillips/Gully combines Griffin's market leading, content-driven text with Phillips/Gully's out…
This volume presents the first half of a diverse collection of chapters in the field of materials and infrastructures in transport systems, which illustrate the technological and methodological inn…
The modelling tools for soils and rocks require more and more specific parameters not always available from the standard or usual survey campaigns, this generally for reasons of delay or costs. The…
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only fo…
Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…
There are many things that politics is not. Politics is not good or bad; it's neutral and natural. Politics is not a zero-sum game; politically savvy individuals can use their influence in an effec…
Marketing Strategy, is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and …