Advertising : principles and practice
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…
- Edisi
- 6
- ISBN/ISSN
- 9780131202061
- Deskripsi Fisik
- xxxii, 599 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 WEL a
Advertising : principles & practice
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
- Edisi
- 8
- ISBN/ISSN
- 9780135009383
- Deskripsi Fisik
- 686 hlm.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 MOR a
Advertising :principles & practice
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
- Edisi
- 8
- ISBN/ISSN
- 9780132224154
- Deskripsi Fisik
- xlvi, 640 p. : - ill. (chiefly col.) ;
- Judul Seri
- -
- No. Panggil
- 659.1 MOR a
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Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota