Marketing management: analysis, planning, implementation, and control 6th ed.

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of t…

Sepuluh Dosa Pemasaran Mematikan

Pemasaran tengah berada dalam kondisi buruk. Bukan teori pemasaran yang saya maksud, tetapi praktek pemasaran. Setiap produk atau jasa baru perlu didukung.

Strategic marketing problems: cases and comments ed.7

Edisi

7th

ISBN/ISSN

0-13-181769-8

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 KER s

Tutorial Marketing engineering: computer-assisted marketing analysis and plan…

Edisi

-

ISBN/ISSN

9780321001955

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 LIL t

Strategic Marketing Management

Edisi

-

ISBN/ISSN

0750603291

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 WIL s

Applying marketing management : four PC simulations

Edisi

-

ISBN/ISSN

9780894260681

Deskripsi Fisik

31 hlm

Judul Seri

The Scientific Press""

No. Panggil

HS 658.8 HAU a

Marketing planning & strategy

Edisi

4

ISBN/ISSN

0538826487

Deskripsi Fisik

xvii, 871 p. : ill. ; 24 cm

Judul Seri

-

No. Panggil

HS 658.802 JAI m

Marketing management :an international perspective

"Marketing Management" brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and i…

Marketing Management An Asian Perspective

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…

Principles of Marketing

The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…

Export practice and management

This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particula…

Global marketing management

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to internation…

Mobile Marketing Sebagai Media Pemasaran

Besarnya angka pengguna ponsel, oleh pebisnis eksekutif pemasaran dan akademisi dilihat sebagai potensi pasar yang besar. Oleh karena itu, wacana mobile marketing muncul di berbagai media Buku i…

Business marketing strategy : concepts and applications

Edisi

-

ISBN/ISSN

0256169101

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 RAN b

Strategic Marketing 2th. ed

Edisi

ed. 2

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 CRA s

Strategic Marketing Plans

Edisi

-

ISBN/ISSN

9679781615

Deskripsi Fisik

207 hlm.: 27 cm

Judul Seri

-

No. Panggil

HS 658.802 RUU s

1994 AMA Winter Educators' Conference : marketing theory and applications

Edisi

Volume 5

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8 AMA m

Strategic marketing management

Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional…

Marketing strategy and management

Edisi

-

ISBN/ISSN

9780333323083

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 BAK m

Strategic Marketing Management

Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…

Marketing management strategies and programs 6th ed

Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely…

Strategic marketing management cases and applications

Edisi

Ed. 3

ISBN/ISSN

025607898x

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 CRA s

Advertising and promotion :an integrated marketing communications perspective

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…

Marketing engineering : computer-assisted marketing analysis and planning

Edisi

-

ISBN/ISSN

9780321001948

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 LIL m

1992 AMA Winter Educators' Conference : marketing theory and applications

Edisi

Volume 3

ISBN/ISSN

9780877572244

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8 AMA m

Principles of service marketing and management

For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framewo…

Marketing management

Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily l…

Principles of marketing

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connec…

Marketing management : knowledge and skills

The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

New Content Marketing : Gaya Baru Pemasaran Era Digital

Kampanye pemasaran harus inovatif sekaligus kreatif, apalagi era sudah sedemikian berubah. akibatnya, banyak yang merasa kewalahan mengikuti perkembangan ini. Perubahan-perubahan tersebut tentunya …

Study guide Thomas O Connor contemporary marketing 6th ed.

Edisi

ed. 6

ISBN/ISSN

9,78003E+12

Deskripsi Fisik

xxxix, 700 hlm.; 26 cm.

Judul Seri

-

No. Panggil

HS 658.8 BOO c