Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…
With a clear presentation, Ethics: Theory and Practice educates readers about ethical theory and has them apply what they learn to specific classic and contemporary moral problems (lying, cheating,…
Originally published in 1964, this book is the second of two volumes in a course for secondary school students on the writing and speaking of English. A variety of tasks are included and the text i…
This text is ideal for students on business, economics and accountancy courses who may not have studied maths in detail before. The material is wide-ranging, covering elementary topics, such as lin…
With a clear presentation, Ethics: Theory and Practice educates readers about ethical theory and has them apply what they learn to specific classic and contemporary moral problems (lying, cheating,…