Consumer behavior : concepts and applications 3rd ed.

Edisi

3 Edition

ISBN/ISSN

0070387648

Deskripsi Fisik

xix, 726 hlm.; 24 cm.

Judul Seri

-

No. Panggil

HS 658.8342 LOU c

Consumer Behavior : Buying, Having, and Being

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It h…

Teori Perilaku dan Budaya Organisasi

Edisi

-

ISBN/ISSN

9789790765955

Deskripsi Fisik

266 hlm

Judul Seri

-

No. Panggil

HM 658.3 WAR t

Consumer Behavior: Buying, Having, and Being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to sha…

Consumer Behavior and Marketing Strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of th…

Readings on Market-Driving Strategies: Towards a New Theory of Competitive Ad…

HE FORMATION OF PREFERENCES. 1. Introduction: The Nature of Consumer Behavior. 2. Availability of Well-Defined Internal Knowledge and the Attitude Formation Process: Information Aggregation Versu…

Why we buy : the science of shopping

Edisi

-

ISBN/ISSN

978-4165-9524-3

Deskripsi Fisik

xii, 306 hlm.; 21 cm.

Judul Seri

-

No. Panggil

HS 658.834 UND w

Consumer behavior

Consumer Behavior using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why pe…

Perilaku konsumen; dalam perspektif kewirausahaan

Buku ini mnejelaskan tentang perilaku konsumen dilihat dari sudut pandang pelaku usaha.

Perilaku Konsumen; Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan K…

Buku ini menjelaskan perilaku konsumen mulai dari sisi konseptual hingga aplikasi dan implikasinya untuk strategi dan penelitian pemasaran.

Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…

Consumer Behavior and Marketing Action

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the s…

Consumer behaviour :a European outlook

Edisi

-

ISBN/ISSN

027370401X

Deskripsi Fisik

xviii, 494 p. : - col. ill. ;

Judul Seri

-

No. Panggil

658.8342 SCH c

Consumer behavior

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…

Consumer Behavior

This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.

Ethics and manipulation in advertising :answering a flawed indictment

Edisi

-

ISBN/ISSN

156720063X

Deskripsi Fisik

x, 207 p. ;

Judul Seri

-

No. Panggil

659.101 9 PHI e

Cases in consumer behavior

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the …

Consumer behavior : buying, having, being

Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…

An Other Kingdom: Departing the Consumer Culture

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, an…

Consumer Behaviour

Edisi

-

ISBN/ISSN

0724804277

Deskripsi Fisik

xiii, 665 hlm.: ill.; 25 cm

Judul Seri

-

No. Panggil

HD 658.8342 c

Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…