Consumer behavior 3rd ed.

Edisi

3 Edition

ISBN/ISSN

0-13-169012-4

Deskripsi Fisik

xviii, 725 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.8342 SCH c

Consumer behaviour :a European outlook

Edisi

-

ISBN/ISSN

027370401X

Deskripsi Fisik

xviii, 494 p. : - col. ill. ;

Judul Seri

-

No. Panggil

658.8342 SCH c

Consumer behavior

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…