Consumer behavior and marketing action 3rd ed.

Edisi

4 Edition

ISBN/ISSN

0-534-92552-9

Deskripsi Fisik

xx, 748 hlm.; 24 cm.

Judul Seri

-

No. Panggil

HS 658.8342 ASS c

Consumer behavior and marketing action 4th ed.

Edisi

4 Edition

ISBN/ISSN

0-534-92522-9

Deskripsi Fisik

xx, 748 hlm.; 24 cm.

Judul Seri

-

No. Panggil

HS 658.8342 ASS c

Consumer behavior and marketing action 4th ed.

Edisi

4 Edition

ISBN/ISSN

0-534-07530-4

Deskripsi Fisik

xix, 700 hlm.; 24 cm.

Judul Seri

-

No. Panggil

HS 658.8342 ASS c

Consumer Behavior and Marketing Action

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the s…