This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It h…
The world of organizations is no longer defined by national boundaries--and neither are today's successful business leaders. Stay ahead of the curve with INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL …
Based on the author's extensive industrial, consultative, research, and teaching experience, Organizational Psychology & Behavior: An Integrated Approach to Understanding the Workplace truly integr…
What happens when you take two great books and merge them into one? You get the best of both! Griffin/Phillips/Gully combines Griffin's market leading, content-driven text with Phillips/Gully's out…
This edition explains how emotions guide employee motivation, attitudes, and decisions; how self-concept influences employee motivation and behavior, team cohesion, and leadership; how social netwo…
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to sha…
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of th…
HE FORMATION OF PREFERENCES. 1. Introduction: The Nature of Consumer Behavior. 2. Availability of Well-Defined Internal Knowledge and the Attitude Formation Process: Information Aggregation Versu…
Consumer Behavior using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why pe…
An examination of various cultural concepts of space and how differences among them affect modern society. Introducing the science of "proxemics," Hall demonstrates how man's use of space can affec…
This book offers real life examples drawn from a global range of organisations, it is one of the world's leading organizational behaviour texts because its content and organization consistently re…
The Sixteenth Edition has been thoroughly updated to reflect the most current recent research for Organizational Behavior, while maintaining its hallmark features -clear writing style, cutting-edge…
This book is intended for those students, giving them a wealth of text, readings, exercises and cases allowing them to experience and understand organisational behaviour and its importance to them …
Business is changing at break-neck speed, so managers must be increasingly active in organizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provid…
Organizational Behavior and Management 9e is to improve students’ ability to understand, interpret, and predict the behavior of people working in organizations. The book combines text, self-learn…
Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readab…
Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a …
A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.
Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Organizational Behavior Global Edition with MyMa…
This book focusing on the best theorist in the field of micro-organizational behavior and the contributions these theories have made understanding organizations. Dealing with these theories and the…
"Organizations: Behavior, Structure, Processes", presents theories, research results, and applications that focus on managing organizational behavior in small, large, and global organizations. It i…
Psychology at Work examines facets of the changing nature of work and the work world from a uniquely defined psychological perspective. It has been designed to blend the best of traditional and cur…
Buku ini mnejelaskan tentang perilaku konsumen dilihat dari sudut pandang pelaku usaha.
Buku ini menjelaskan perilaku konsumen mulai dari sisi konseptual hingga aplikasi dan implikasinya untuk strategi dan penelitian pemasaran.
This student-friendly textbook, written by a leading researcher at one of the nation's top I/O programs, is unique in its emphasis on how I/O psychologists are trained; its social/contextual approa…
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the s…
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…
This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the …
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, an…
Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…
r many years, the fields of Oppositional Defiant Disorder (ODD), Conduct Disorder (CD) and aggressive and antisocial behaviour have been researched independently of Attention Deficit Hyperactivity …
The physician who first identified Type A Behavior (TAB) describes its accurate diagnosis, quantitative assessment, and successful treatment in over 2,000 cases. Highlights include drawings and pho…
This comprehensive textbook introduces graduate students to the competent conduct of observational research methods and measurement. The unique approach of this book is that the chapters delineate …
Tidak banyak buku yang membahas teori dan praktek Cognitive Behavior Therapy yang ditulis oleh psikologi Indonesia. Buku ini memadukan pemahaman teoritik dan pengalaman praktek penulis sebagai psil…
Buku ini berisi sejumlah pertanyaan yang jawabannya dihimpun berdasarkan pengalaman pribadi penulis, pengalaman menangani kasus, literatur psikologi, dan berbagai sumber lainnya.
This book helps everyone make sense of OB, and provides the conceptual tools to work more effectively in the workplace. OB 5e continues introducing students to the present and future context of eme…