Marketing research

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced…

Services marketing

Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a…

UMI Dissertation Services : Subtitution dynamic modeling with system theoreti…

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HS 658.8 DIS 1995

Media Planning & Buying in the 21st Century

NEW! Media Planning & Buying in the 21st Century (3rd edition) is a leading textbook for students and early career professionals about the process of marketing-media planning, media buying and medi…

Convert Every Click

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the ma…

Kisah sukses tukang foto menjadi boss advertising

Bagai membangun rumah di atas batu karang, akan tegak dna kokoh diterjang banjir dan angin topan. Sementara rumah yang dibangun di atas pasir akan segera hanyut dan hancur menghadapi banjir.

Customer Relationship Marketing : Get to Know Your Customers and Win Their Lo…

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ISBN/ISSN

0749427000

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228 hlm

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HE 658.812 STO c

The Eng@ged Customer: The New Rules of Internet Direct Marketing

E-mail marketing is the new hot frontier in e-commerce. E-mail is the most powerful direct marketing vehicle that has ever existed. The Eng@ged Customer is packed with strategies for using e-mail t…

Comic-con and the business of pop culture

Welcome to Comic-Con: where the future of pop culture comes to life Every summer, more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to ming…

Salesman Superhero: Ketika Menjadi Salesman Biasa Tidaklah Cukup

Sebagai salesman, kita dituntut untuk memiliki performa penjualan yang baik. Selalu mencapai target penjualan tentunya menjadi sebuah keharusan dalam profesi ini. Untuk itu, kita harus selalu meras…

The green marketing manifesto

"The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ing…

1993 Symposium for the marketing of higher education

HS 658.8 ONE s

Stand Up Selling...

Stand Up Selling memang terinspirasi acara Stand Up Comedy. Tetapi bukan sekadar membuat pendengar atau calon pelanggan tertawa, sebagai salesperson kita harus bisa meyakinkan mereka agar tertarik,…

e-Commerce: Teori dan Implementasi

Era digital marketing muncul bersamaan dengan gencarnya teknologi internet digunakan oleh masyarakat dunia. Keberadaan digital marketing ditandai dengan gencarnya istilah e-Commerce didengung-dengu…

Competitive marketing strategy

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HS 658.802 CZE c

Marketing : real people, real choices

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9780137142538

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624 hlm.; 28 cm.

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658.8002373 SOL m

Copywriting: successful writing for design, advertising and marketing

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of wr…

The media handbook :a complete guide to advertising media selection, planning…

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offerin…

The social media bible :tactics, tools, and strategies for business success

Includes index.; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous …

DigiMarketing :the essential guide to new media & digital marketing

"Digimarketing" does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important t…

Understanding digital marketing :marketing strategies for engaging the digita…

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ISBN/ISSN

0749453893

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xii, 276 p. : - ill. ;

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658.8 72 RYA u

Principles of marketing

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9780273752431

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136 hlm.; 32 cm.

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658.8 KOT p

Services Marketing; Integrating Customer Focus Across the Firm

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6

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9780071086967

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xxvii, 619 hlm.; 25 cm.

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658.8 ZEI s

1985 Ama Educators Proceedings

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ISBN/ISSN

0877571783

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403 Halaman

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HS 658.8. AMA e

PRINCIPLES OF MARKETING

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ISBN/ISSN

0137015321

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HS 658.8 KOT p

Entrepreneurial Marketing : Compass & Canvas

Apa yang Anda ketahui tentang era VUCA? Apakah disruption bisa dihindari? Apakah online bisa menggantikan of¬ ine? Apa sebenarnya arti dari digitalisasi? Sejauh manakah kita berinovasi? Bi…

Ethics in marketing

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ISBN/ISSN

0256108943

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838 hlm

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HS 658.8. SMI e

Marketing strategy

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.O…

Case in strategic marketing

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ISBN/ISSN

013119108

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728 hlm

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HS 658.802. SWA c

Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

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ISBN/ISSN

0538812214

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x, 499 hlm.; 21 cm.

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HS 658.8 HUN m

A First course in marketing : Foundation Instruction Right Start Tw

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ISBN/ISSN

9781870941280

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v, 186 hlm.; 21 cm.

Judul Seri

9781870941280""

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HS 658.8 JEF f

Services Marketing: Concepts, Strategies and Cases

SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Brief…

Principles of Contemporary Marketing

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ISBN/ISSN

9780324828085

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816

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Principles of Marketing

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ISBN/ISSN

0131968793

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611

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HD 658.8 KOT p

1988 AMA Educator's Proceedings

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ISBN/ISSN

08881839

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336 hlm

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HS 658.8 AMA s

1991 Enhanching Knowledge Development in Marketing

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ISBN/ISSN

08881839

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793 Halaman

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HS 658.8. AMA s

Enhancing Knowledge Development in Marketing

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ISBN/ISSN

0877572313

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563 Halaman

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HS 658.8. AMA s

AMA EDUCATORS PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING 1989

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ISBN/ISSN

08881839

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-

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R HS 658.800715 AMA a

1990 Enhanching Knowledge Development in Marketing

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1

ISBN/ISSN

08881839

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402 hlm

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R HS 658.800715 AMA a

NEW DIRECTIONS IN MARKETING

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ISBN/ISSN

0749404523

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231 Halaman

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HS 658.8. WIL n

Marketing Theory : Evolution and Evaluation

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ISBN/ISSN

0471635278

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231 Halaman

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HS 658.8. SHE m

Market research and analysis

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ISBN/ISSN

0256070385

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873

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The power of relationship marketing : how to keep customers for life

Tony Cram's first book, published 1994 and reprinted 1996, addresses a priority issue: how you leverage the benefit of relationships to create superior customer retention. More and more organisatio…

Principles of marketing research

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ISBN/ISSN

1557865485

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430

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HS 658.83 BAG p

ANNUAL EDITIONS MARKETING 90/91

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ISBN/ISSN

087967850X

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241 hlm

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R HS 658.8005. RIC a

ANNUAL EDITIONS MARKETING 92/93

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ISBN/ISSN

1561340944

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R HS 658.8005. RIC a

The Supermarketers

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ISBN/ISSN

0452261694

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384 hlm

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HS 658.8. HEL s

Marketing Warfare

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ISBN/ISSN

007052730x

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216 Halaman

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HS 658.8. RIE m

The Marketing Glossary : Key Terms, Concepts, and ApplicationsMark N. Clement…

Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more

Marketing Mistakes

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5

ISBN/ISSN

0471548367

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-

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HS 658.800973 HAR m