Global marketing management

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to internation…

Global marketing management : cases and readings 2nd ed.

Edisi

ed.2

ISBN/ISSN

201542803

Deskripsi Fisik

xi, 751 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.848 BUZ g

Sales promotion management

Edisi

-

ISBN/ISSN

0-13-787805-2

Deskripsi Fisik

xi, 350 hlm.; 23 cm

Judul Seri

-

No. Panggil

HS 658.85 QUE s

Consumer behavior for marketing managers

Edisi

-

ISBN/ISSN

0-205-08120-7

Deskripsi Fisik

ix, 484 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.8342 CON c

Ethics in marketing

Edisi

-

ISBN/ISSN

0256108943

Deskripsi Fisik

838 hlm

Judul Seri

-

No. Panggil

HS 658.8. SMI e