This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of t…
Pemasaran tengah berada dalam kondisi buruk. Bukan teori pemasaran yang saya maksud, tetapi praktek pemasaran. Setiap produk atau jasa baru perlu didukung.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voice…
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…
The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…
Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading …
Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar…
Edisi buku pertama ini memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Kotler…
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily l…
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connec…
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting …