Business marketing strategy : concepts and applications

Edisi

-

ISBN/ISSN

0256169101

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 RAN b

Strategic Marketing 2th. ed

Edisi

ed. 2

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 CRA s

Strategic Marketing Plans

Edisi

-

ISBN/ISSN

9679781615

Deskripsi Fisik

207 hlm.: 27 cm

Judul Seri

-

No. Panggil

HS 658.802 RUU s

1994 AMA Winter Educators' Conference : marketing theory and applications

Edisi

Volume 5

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8 AMA m

The 22 immutable laws of marketing : violate them at your own risk

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

Herper Bussines

Judul Seri

-

No. Panggil

658.8.

Global marketing management

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid ou…

How to Revolutionize Customer and Employee Engagement with Big Data and Gamif…

Edisi

-

ISBN/ISSN

9780071813372

Deskripsi Fisik

xv, 283 hlm.; ill.: 22 cm

Judul Seri

-

No. Panggil

HE 658.812 PAH h

Rocket Marketing...

Menjual nggak sesulit yang dibayangkan! Cara-cara praktisnya dibahas di buku ini! Seru!

The market driven organization: understanding, attracting and keeping valuabl…

Edisi

-

ISBN/ISSN

9780684864679

Deskripsi Fisik

xii,285 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.802 DAY m

The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, …

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or ope…

Strategic marketing management

Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional…

Marketing mavens

Edisi

-

ISBN/ISSN

9780307354099

Deskripsi Fisik

x, 307 hlm., 24cm

Judul Seri

-

No. Panggil

HS 658.812 CAP m

Marketing strategy and management

Edisi

-

ISBN/ISSN

9780333323083

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 BAK m

Strategic Marketing Management

Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…

Strategic marketing and management

Edisi

-

ISBN/ISSN

0471904236

Deskripsi Fisik

x, 509 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.802 THO s

Marketing management strategies and programs 6th ed

Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely…

Strategic Marketing Analysis

Edisi

2

ISBN/ISSN

9780170136068

Deskripsi Fisik

246 hlm

Judul Seri

-

No. Panggil

HS 658.802. HEA s

Marketing Strategy

This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …

Strategic marketing management cases and applications

Edisi

Ed. 3

ISBN/ISSN

025607898x

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 CRA s

1993 AMA Winter Educators' Conference : marketing theory and applications

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xviii, 436 hlm.; 27 cm.

Judul Seri

-

No. Panggil

HS 658.8 AMA a

Advertising and promotion :an integrated marketing communications perspective

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…

The New marketing paradigm : integrated marketing communications

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with…

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It m…

Marketing engineering : computer-assisted marketing analysis and planning

Edisi

-

ISBN/ISSN

9780321001948

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 LIL m

New marketing imperatives : innovative strategies for today's marketing chall…

his guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business en…

1992 AMA Winter Educators' Conference : marketing theory and applications

Edisi

Volume 3

ISBN/ISSN

9780877572244

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8 AMA m

Desain kemasan: perencanaan merek produk yang berhasil mulai dari konsep samp…

Edisi

-

ISBN/ISSN

9789790156746

Deskripsi Fisik

ix, 259 hal.; 25 cm

Judul Seri

-

No. Panggil

658.827 KLI d

Advanced brand management : managing brands in a changing world

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the bes…

Smarter branding without breaking the bank :five proven marketing strategies …

A guide to branding on a tight budget. It helps you create a permanent marketing mindset for you and your team. It lets you walk away with hundreds of low-cost or no-cost ideas to catapult your bra…

Brand management :research, theory and practice

This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taki…

Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…

Consumer behaviour :a European outlook

Edisi

-

ISBN/ISSN

027370401X

Deskripsi Fisik

xviii, 494 p. : - col. ill. ;

Judul Seri

-

No. Panggil

658.8342 SCH c

Consumer Behavior

This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.

Consumer behavior and marketing strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of…

Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…

Integrated marketing communication in advertising and promotion

Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental iss…

Principles of service marketing and management

For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framewo…

Marketing management

Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily l…

Principles of marketing

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connec…

Marketing management : knowledge and skills

The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

New Content Marketing : Gaya Baru Pemasaran Era Digital

Kampanye pemasaran harus inovatif sekaligus kreatif, apalagi era sudah sedemikian berubah. akibatnya, banyak yang merasa kewalahan mengikuti perkembangan ini. Perubahan-perubahan tersebut tentunya …

Clueless in marketing communication

Edisi

-

ISBN/ISSN

9789796946280

Deskripsi Fisik

189 hlm

Judul Seri

-

No. Panggil

HD 658.8 LWI c

Review of Marketing 1990

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.8005 ZEI r

Study guide Thomas O Connor contemporary marketing 6th ed.

Edisi

ed. 6

ISBN/ISSN

9,78003E+12

Deskripsi Fisik

xxxix, 700 hlm.; 26 cm.

Judul Seri

-

No. Panggil

HS 658.8 BOO c

Blue ocean strategy : how to create uncontested market space and make the com…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.802 KIM b

1986 AMA WINTER EDUCATORS' CONFERENCE

Edisi

-

ISBN/ISSN

0-87757-183-X

Deskripsi Fisik

ix, 229 hlm.; 27 cm.

Judul Seri

-

No. Panggil

HS 658.8 AMA o

Kaya Dari Internet Marketing

Edisi

-

ISBN/ISSN

9789791619905

Deskripsi Fisik

xvi + 149 hlm

Judul Seri

-

No. Panggil

658.84 CHO k

Marketing

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illumina…

Social media marketing :the next generation of business engagement

Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; So…

Marketing research

The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results.