The psychology of judgment and decision making

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. A unique feature of this volu…

Social psychology

Mapping the connection between social psychology and our everyday lives, the sixth edition of this market-leading textbook provides a lively and engaging introduction to the field. The book is sup…

The social animal

A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrativ…

The social animal

A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrativ…

Social Psychology

Edisi

Ed. 6.

ISBN/ISSN

9780618403370

Deskripsi Fisik

xxvi, 551 hlm.: 28 cm

Judul Seri

-

No. Panggil

HD 302 BRE s

Social Psychology

Written by four active researchers who represent the breadth and depth of the field, this text encourages students to become scientific thinkers, apply what they learn, and have fun in the hottest …

Individual in Society

this book are available in the following subjects

Publication Manual: of the American Psychological Association

The "Publication Manual of the American Psychological Association" gives readers all the information they need about the process of publication, from organizing, writing, keying, and submitting you…

Finding solutions to social problems :behavioral strategies for change

This work applies the powerful tool of behaviour analysis to some of the most pressing and intractable of contemporary social problems - like teen pregnancy, youth violence, racism and drug abuse. …

Understanding social psychology across cultures :living and working in a chan…

The key strength of Understanding Social Psychology Across Cultures: Living and Working in a Changing World is how it illustrates the ways in which culture shapes psychological process across a wid…

Educational Psychology Focus on the Learner

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

x, 604 p.; ind.; 25 cm

Judul Seri

-

No. Panggil

HE 370.15 SCH e

Handbook of Implementation Science for Psychology in Education

Implementation science is the science of the effectiveness of research for real-world practitioners. This book is an indispensable, highly innovative and evidence-based resource aimed at utilizing …

Educational psychology

The McGraw-Hill Review Book Series has been designed to suppplement all major textbooks in a broad range of subjects. Every chapter begins with a brief review, contains a clear and concise text, an…

EDUCATIONAL PSYCHOLOGY

Never Highlight a Book Again! Cram101 Textbook Outlines give the student all of the highlights, notes, and practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic.

Consumer behavior 8th ed.

Edisi

8 Edition

ISBN/ISSN

0-03-098464-5

Deskripsi Fisik

xxii, 951 hlm.; 22 cm.

Judul Seri

-

No. Panggil

HS 658.8342 ENG c

The dynamics of consumer behavior

Edisi

-

ISBN/ISSN

0-471-79759-6

Deskripsi Fisik

428 hlm.; 24 cm.

Judul Seri

-

No. Panggil

HS 658.8342 MAH d

Consumer behavior : concepts and strategies 3rd ed.

Edisi

3 Edition

ISBN/ISSN

0-534-03104-8

Deskripsi Fisik

xxv, 650 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.8342 BER c

Consumer behavior for marketing managers

Edisi

-

ISBN/ISSN

0-205-08120-7

Deskripsi Fisik

ix, 484 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.8342 CON c

Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…

Consumer Behavior and Marketing Action

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the s…

Consumer behaviour :a European outlook

Edisi

-

ISBN/ISSN

027370401X

Deskripsi Fisik

xviii, 494 p. : - col. ill. ;

Judul Seri

-

No. Panggil

658.8342 SCH c

Consumer behavior

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…

Consumer Behavior

This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.

Consumer behavior and marketing strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of…

Ethics and manipulation in advertising :answering a flawed indictment

Edisi

-

ISBN/ISSN

156720063X

Deskripsi Fisik

x, 207 p. ;

Judul Seri

-

No. Panggil

659.101 9 PHI e

Cases in consumer behavior

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the …

Consumer behavior : buying, having, being

Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…

An Other Kingdom: Departing the Consumer Culture

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, an…

Consumer Behaviour

Edisi

-

ISBN/ISSN

0724804277

Deskripsi Fisik

xiii, 665 hlm.: ill.; 25 cm

Judul Seri

-

No. Panggil

HD 658.8342 c

Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…

The psychology of consumer behavior

This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors…

Life-Span Development (Perkembangan Masa Hidup)

Karya besar John W. Santrock--Life Span Development--ini menggabungkan pengetahuan inti dasar dan berbagai perkembangan terakhir landasan ilmiah mengenai perkembangan masa hidup, serta penerapan pr…

Life-span development

"Life-Span Development" ensures students complete and understand the assigned material in a number of ways. Santrock's hallmark Learning Goals pedagogy provides a comprehensive roadmap to the text …

Oppositional Defiant Disorder and Conduct Disorder in Childhood

r many years, the fields of Oppositional Defiant Disorder (ODD), Conduct Disorder (CD) and aggressive and antisocial behaviour have been researched independently of Attention Deficit Hyperactivity …

Type A Behavior and Your Heart

The physician who first identified Type A Behavior (TAB) describes its accurate diagnosis, quantitative assessment, and successful treatment in over 2,000 cases. Highlights include drawings and pho…

Behavior Modification

Edisi

Ed.7.

ISBN/ISSN

0131229095

Deskripsi Fisik

xx, 468 hlm.: ill.; 25 cm

Judul Seri

-

No. Panggil

HD 150 MAR b

Introduction to psychometric theory

This new text provides a state-of the-art introduction to educational and psychological testing and measurement theory that reflects many intellectual developments of the past two decades. The book…

Modern psychometrics :the science of psychological assessment

The edition of this classic text has been completely revised and updated, taking into account recent developments in the field of psychometrics. Part 1 of Modern Psychometrics outlines the backgrou…

Modern psychometrics :the science of psychological assessment

Today psychometrics plays an increasingly important role in all our lives as testing and assessment occurs from preschool until retirement. This book introduces the reader to the subject in all its…

Psychometric theory

The classic text is Psychometric Theory. Like the previous edition, this text is designed as a comprehensive text in measurement for researchers and for use in graduate courses in psychology, educa…

Fail Better: Design Smart Mistakes and Succeed Sooner

If you're aiming to innovate, failure along the way is a given. But can you fail better? Whether you're rolling out a new product from a city-view office or rolling up your sleeves to deliver a soc…

Theories of developmental psychology

Clear, engaging, well-attuned to the latest research breakthroughs, Theories of Developmental Psychology is the ideal book for anyone interested in balanced overview of the major schools of thought…

Beneath the mask : an introduction to theories of personality

Beneath the Mask presents classical theories of human nature while emphasizing the theorist's progression of ideas. The eighth edition continues to discuss the ideas of personality theorists develo…

The psychology of leadership : new perspectives and research

Leadership scholars have identified a host of approaches to the study of leadership. What are the personal characteristics of leaders? What is the nature of the relation between leaders and followe…

The psychology of advertising

Includes bibliographical references and indexes.; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers for…

Cultures and organizations :software of the mind : intercultural cooperation …

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s inte…

Writing for Psychology

Write a great psychology paper in APA style(R) with WRITING FOR PSYCHOLOGY, 4E, International Edition! This user friendly guide shows you what to do and what to avoid by providing concrete examples…

The handbook of culture & psychology

This book provides a state of the art review of selected areas and topics in cross-cultural psychology written by eminent figures in the field. Each chapter not only reviews the latest research in …

Cyberbullying: Approaches, Consequences and Interventions

Drawing on research evidence and media coverage, this book explores a number of key debates surrounding cyberbullying. The increasing digitization of society affords many benefits; however, some of…

Psikologi Komunikasi

Edisi

-

ISBN/ISSN

9795141457

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HD 153.6 RAK p