Electronic Inspection Copy available for instructors here. Providing a complete introduction to qualitative methods in psychology, this textbook is ideal reading for anyone doing a research methods…
Qualitative research has become a legitimate approach within the information systems community, but researchers have traditionally drawn upon material from the social sciences given the absence of …
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally …
Paul Spector's Industrial and Organizational Psychology: Research and Practice provides students with an understanding of the whole field of I/O psychology by balancing its treatment of both practi…
This second edition has been updated to reflect the provisions of the new code. Illustrated by case examples based on real-life situations, this volume covers personnel selection, organizational di…
This student-friendly textbook, written by a leading researcher at one of the nation's top I/O programs, is unique in its emphasis on how I/O psychologists are trained; its social/contextual approa…
The seventh edition of this lively introduction places social psychology in a contemporary, real-world context and explores new, cutting-edge research as well as bringing classic theories to life.
This authoritative, engaging work examines the key role of relationships in child and adolescent development, from the earliest infant-caregiver transactions to peer interactions, friendships, and …
Bangsa Indonesia telah lama dikenal sebagai bangsa yang ramah, tepo seliro, dan cinta damai. Namun, sekarang orang-ornag mudah sekali berprasangka, menilai sesuatu secara sepintas tanpa memprosesny…
THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. A unique feature of this volu…
Mapping the connection between social psychology and our everyday lives, the sixth edition of this market-leading textbook provides a lively and engaging introduction to the field. The book is sup…
A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrativ…
A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrativ…
Written by four active researchers who represent the breadth and depth of the field, this text encourages students to become scientific thinkers, apply what they learn, and have fun in the hottest …
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The "Publication Manual of the American Psychological Association" gives readers all the information they need about the process of publication, from organizing, writing, keying, and submitting you…
This work applies the powerful tool of behaviour analysis to some of the most pressing and intractable of contemporary social problems - like teen pregnancy, youth violence, racism and drug abuse. …
The key strength of Understanding Social Psychology Across Cultures: Living and Working in a Changing World is how it illustrates the ways in which culture shapes psychological process across a wid…
Implementation science is the science of the effectiveness of research for real-world practitioners. This book is an indispensable, highly innovative and evidence-based resource aimed at utilizing …
The McGraw-Hill Review Book Series has been designed to suppplement all major textbooks in a broad range of subjects. Every chapter begins with a brief review, contains a clear and concise text, an…
Never Highlight a Book Again! Cram101 Textbook Outlines give the student all of the highlights, notes, and practice-tests for their textbook. Only Cram101 is Textbook Specific, not generic.
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the s…
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…
This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of…
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the …
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, an…
Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…
This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors…
Karya besar John W. Santrock--Life Span Development--ini menggabungkan pengetahuan inti dasar dan berbagai perkembangan terakhir landasan ilmiah mengenai perkembangan masa hidup, serta penerapan pr…
"Life-Span Development" ensures students complete and understand the assigned material in a number of ways. Santrock's hallmark Learning Goals pedagogy provides a comprehensive roadmap to the text …
r many years, the fields of Oppositional Defiant Disorder (ODD), Conduct Disorder (CD) and aggressive and antisocial behaviour have been researched independently of Attention Deficit Hyperactivity …
The physician who first identified Type A Behavior (TAB) describes its accurate diagnosis, quantitative assessment, and successful treatment in over 2,000 cases. Highlights include drawings and pho…
This new text provides a state-of the-art introduction to educational and psychological testing and measurement theory that reflects many intellectual developments of the past two decades. The book…
The edition of this classic text has been completely revised and updated, taking into account recent developments in the field of psychometrics. Part 1 of Modern Psychometrics outlines the backgrou…
Today psychometrics plays an increasingly important role in all our lives as testing and assessment occurs from preschool until retirement. This book introduces the reader to the subject in all its…
The classic text is Psychometric Theory. Like the previous edition, this text is designed as a comprehensive text in measurement for researchers and for use in graduate courses in psychology, educa…