Now revised to address the recent changes in the workplace, Schermerhorn, Hunt, and Osborn's Organizational Behavior, Ninth Edition sets organizational behavior within a framework of personal and o…
Information technology is the engine that runs modern organizations, and as such, it must be well-managed and controlled. Organizations and individuals are dependent on network environment technolo…
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual fra…
This book provides a comprehensive up-to-date survey of the field of accounting information systems control and audit.Presents the most up-to-date technological advances in accounting information t…
+ Add to Wishlist Browse Related Subjects Philosophy > Logic Language Arts & Disciplines/Style Manuals Language Arts & Disciplines > Rhetoric Rhetoric Reasoning Logic A Rulebook for Argumen…
This book shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, …
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodo…
Production for the Graphic Designer - Craig, James Add to Wishlist Browse related Subjects Technology & Engineering > Technical & Manufacturing Industries & Trades Design/Book …
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertis…
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable adv…
The fourth edition has been completely rewritten and updated to reflect advances in concrete technology over the past decade, yet it still retains the original aim of Professor Neville's book: to p…
The fifth edition has been updated to reflect advances in concrete technology over the past decade without losing sight of the original aim: to provide reliable, comprehensive and practical informa…
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing co…
The classic "Designing with Type" has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valua…
This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to f…
The ninth edition of Business Forecasting presents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforwar…
Between a nomad's tent and the Sears Tower lies a revolution in technology, materials, and structures. Here is a clear and enthusiastic introduction to buildings methods from ancient times to the p…
Concrete technology; Theory and Practice
The design of structural steel members has developed over the past century from a simple approach involving a few basic properties of steel and elementary mathematics to a more sophisticated treatm…
In 1988 the American Institute of Steel Construction changed the method from Allowable Stress Design (ASD) to Load Resistance Factor Design (LRFD) on which the building code is based. This text dev…
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of wr…
Buku ini menyajikan uraian mengenai seluk-beluk periklanan sebagai aspej penting manajemen pemasaran.
For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications s…
The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offerin…
Includes index.; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous …
"Digimarketing" does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important t…
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-ef…
A one-stop, on-the-job resource for modern office space planning and design. Considers optimal use of space; employee and task space needs; enclosed versus open-plan offices; furniture, fixtures, a…
Spaceflight Life Support and Biospherics is the introduction to space life support systems and artificial ecosystems that has so far been lacking. It is a source of information for everyone involve…
This complete guide to the evaluation, selection, and use of sustainable materials in the landscape features strategies to minimize environmental and human health impacts of conventional site const…
The authors examine buildings of all kinds, from ancient domes like Istanbul's Hagia Sophia to the state-of-the-art Hartford Civic Arena. Their subjects range from the man-caused destruction of the…
Building with straw bales is a technique pioneered a century ago in the state of Nebraska. In recent years there has been a renaissance in the use of straw as a building material largely in the Ame…
The bestselling reference focuses on the basic materials and methods used in building construction, emphasizing common construction systems such as light wood frames, masonry bearing walls, steel f…
Fully Updated. More than 200 new illustrations and photographs; The lattest innovations in glass, concrete, wood and other materials; Updated chapter sections reflecting the latest information and …
Selain memperluas berbagai apikasi DSS tradisional, edisi ini juga memeperluas pemahaman pembaca mengenai dunia web dengan memberikan contoh, produk, layanan, dan latihan, dengan mendiskusikan isu-…
Structural Concrete, Fifth Edition provides complete guidance to the analysis and design of reinforced and prestressed concrete structures. This new edition brings all material up to date while mai…
"Business and Society, 13e" highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as…
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students …
"Case Studies in Finance" links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look …
This book has been written for the introductory courses in corporate finance at the MBA level, and for the intermediate courses in many undergraduate programs. Some instructors will find this text …
Dalam bayangan kekerasan dan intoleransi bermotif agama yang terus menggejala, buku ini ingin menghadirkan wajah setiap agama dan keyakinan, yang teduh serta penuh cinta. Buku ini memaparkan apa se…
Fundamentals of Corporate Finance's applied perspective cements your understanding of modern-day core principles, focusing on problem solving and real-life financial management practices-all within…
This text explores corporate finance for undergraduate students. The text is compatible with "Corporate Finance" fourth edition, but is designed for those students who may find it too rigorous. It …
"Corporate Finance", by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory…