The little book of big promotions

Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they mu…

Advertising and promotion :an integrated marketing communications perspective

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…

Integrated marketing communication in advertising and promotion

Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental iss…

MarkPlus Basics

Buku ini dipersiapkan sebagai pancuan dasar dalam mengikuti program-program sertifikasi MIM Academy. Buku ini digunakan untuk melengkapi pengetahuan fundamental tentang konsep dan praktik pemasaran…

Advertising and Promotion

Edisi

-

ISBN/ISSN

9780071284400

Deskripsi Fisik

838

Judul Seri

-

No. Panggil

HD 659.1 BEL a