Advertising and promotion :an integrated marketing communications perspective
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
- Edisi
- 9
- ISBN/ISSN
- 9780073404868
- Deskripsi Fisik
- xxxiv, 828 p. : - ill.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL a
advertising and promotion: an integrated marketing communications perspective
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
- Edisi
- 9
- ISBN/ISSN
- 9780071314404
- Deskripsi Fisik
- xxxv, 769 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL a
Advertising and Promotion
- Edisi
- -
- ISBN/ISSN
- 9780071284400
- Deskripsi Fisik
- 838
- Judul Seri
- -
- No. Panggil
- HD 659.1 BEL a
- Edisi
- -
- ISBN/ISSN
- 9780071284400
- Deskripsi Fisik
- 838
- Judul Seri
- -
- No. Panggil
- HD 659.1 BEL a
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Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota