Advertising & integrated brand promotion
Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accompli…
- Edisi
- 5
- ISBN/ISSN
- 9780324568677
- Deskripsi Fisik
- xlii, 726 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 OGU a
The little book of big promotions
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they mu…
- Edisi
- -
- ISBN/ISSN
- 9781592533558
- Deskripsi Fisik
- 346 hlm.; 20 cm.
- Judul Seri
- -
- No. Panggil
- 741.60688 CUL l
Advertising and promotion :an integrated marketing communications perspective
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
- Edisi
- 9
- ISBN/ISSN
- 9780073404868
- Deskripsi Fisik
- xxxiv, 828 p. : - ill.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL a
Integrated marketing communication in advertising and promotion
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental iss…
- Edisi
- 8
- ISBN/ISSN
- 9780324665314
- Deskripsi Fisik
- xx, 668 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 SHI i
advertising and promotion: an integrated marketing communications perspective
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
- Edisi
- 9
- ISBN/ISSN
- 9780071314404
- Deskripsi Fisik
- xxxv, 769 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL a
MarkPlus Basics
Buku ini dipersiapkan sebagai pancuan dasar dalam mengikuti program-program sertifikasi MIM Academy. Buku ini digunakan untuk melengkapi pengetahuan fundamental tentang konsep dan praktik pemasaran…
- Edisi
- -
- ISBN/ISSN
- 9789790751880
- Deskripsi Fisik
- xix, 150 hlm.; 19 cm.
- Judul Seri
- -
- No. Panggil
- BI 658.81 MIM m
Periklanan promosi
Tujuan komunikasi pemasaran adalah untuk meningkatkan ekuitas merek. Inilah tema inti yang diusung oleh buku ini. Buku ini diperuntukkan bagi mahasiswa tingkat sarjana dan pascasarjana dalam bidang…
- Edisi
- 5 Jil. 2
- ISBN/ISSN
- 9789796885183
- Deskripsi Fisik
- xxii, 324 hlm; 24 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 SHI p
Integrated advertising, promotion, and marketing communication
For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications s…
- Edisi
- 4
- ISBN/ISSN
- 9780138157371
- Deskripsi Fisik
- 478 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 CLO i
Advertising and Promotion
- Edisi
- -
- ISBN/ISSN
- 9780071284400
- Deskripsi Fisik
- 838
- Judul Seri
- -
- No. Panggil
- HD 659.1 BEL a
- Edisi
- -
- ISBN/ISSN
- 9780071284400
- Deskripsi Fisik
- 838
- Judul Seri
- -
- No. Panggil
- HD 659.1 BEL a
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota