It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. Bu…
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the …
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describe…
Buku ini memaparkan strategi menenangkan kompetisi tanpa harus berdarah-darah. Konsep baru ini menabrak paradigma yang selama ini berkembang luas yaitu menangkan persaingan dengan mengalahkan lawan…
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and idea…
Turn team members into innovators Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to "Brainstorm Island": an off-site replete with trendy…