cover
Product development :meeting the challenge of the design-marketing interface
Bruce, Margaret.Biemans, Wim G.,

Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the …

Edisi
-
ISBN/ISSN
9780471953531
Deskripsi Fisik
xiv, 345 p. : - ill. ;
Judul Seri
-
No. Panggil
658.5 75 BRU p

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