The Wall Street journal on marketing

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ISBN/ISSN

071162004953

Deskripsi Fisik

ix, 302 hlm., 17cm

Judul Seri

-

No. Panggil

HS 658.8 ALS w

The reality of management

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ISBN/ISSN

330259512

Deskripsi Fisik

191 hlm.; 18 cm

Judul Seri

-

No. Panggil

HS 658 STE r

Market-driven management : using the new marketing concept to create a custom…

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ISBN/ISSN

-

Deskripsi Fisik

xiv, 319 hlm.; 26cm.

Judul Seri

-

No. Panggil

HS 658.802 WEB m

Importing and Exporting

or centuries people have been conducting business transactions that extend beyond their own borders. More recently, the nature and intensity of competitive forces and other significant factors have…

Building customer loyalty : how you can help keep customers returning

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ISBN/ISSN

786302534

Deskripsi Fisik

xvii, 110 hlm., 23cm

Judul Seri

-

No. Panggil

HS 658.812 GLA b

Marketing Communications Management: Analysis, Planning, Implementation

Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate…

Marketing Management An Asian Perspective

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…

Readings on Market-Driving Strategies: Towards a New Theory of Competitive Ad…

HE FORMATION OF PREFERENCES. 1. Introduction: The Nature of Consumer Behavior. 2. Availability of Well-Defined Internal Knowledge and the Attitude Formation Process: Information Aggregation Versu…

Trout on Strategy : capturing mindshare, conquering markets

Trout on Strategy" presents the latest thinking on the topic: strategy is all about survival strategy; is all about perceptions; strategy is all about being different; strategy is all about competi…

Era Bisnis Ramah Lingkungan; Strategi marketing Communication Masa Depan

Era orientasi pelanggan segera berganti dengan era orientasi lingkungan, demikian pula dunia usaha mulai memfokuskan bisnis mereka agar siap bersaing di era orientasi lingkungan. Salah satu yang wa…

How to Revolutionize Customer and Employee Engagement with Big Data and Gamif…

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ISBN/ISSN

9780071813372

Deskripsi Fisik

xv, 283 hlm.; ill.: 22 cm

Judul Seri

-

No. Panggil

HE 658.812 PAH h

Rocket Marketing...

Menjual nggak sesulit yang dibayangkan! Cara-cara praktisnya dibahas di buku ini! Seru!

The market driven organization: understanding, attracting and keeping valuabl…

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ISBN/ISSN

9780684864679

Deskripsi Fisik

xii,285 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.802 DAY m

The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, …

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or ope…

Marketing mavens

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ISBN/ISSN

9780307354099

Deskripsi Fisik

x, 307 hlm., 24cm

Judul Seri

-

No. Panggil

HS 658.812 CAP m

Strategic marketing and management

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ISBN/ISSN

0471904236

Deskripsi Fisik

x, 509 hlm.; 23 cm.

Judul Seri

-

No. Panggil

HS 658.802 THO s

Strategic Marketing Analysis

Edisi

2

ISBN/ISSN

9780170136068

Deskripsi Fisik

246 hlm

Judul Seri

-

No. Panggil

HS 658.802. HEA s

Marketing Strategy

This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …

1993 AMA Winter Educators' Conference : marketing theory and applications

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ISBN/ISSN

-

Deskripsi Fisik

xviii, 436 hlm.; 27 cm.

Judul Seri

-

No. Panggil

HS 658.8 AMA a

New marketing imperatives : innovative strategies for today's marketing chall…

his guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business en…