You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk?but they have learned the tricks to working around it. And…
A complete user's guide to top management tools that maximise the effectiveness of customer operations, Christopher Ahoy's uniquely developed approach aims to maximise the efficiency of customer-dr…
Buku ini berisi tentang proses pengambilan keputusan dalam manajemen ritel yang akan diperjelas dalam empat bagian, yaitu pemahaman lingkup bisnis ritel, pengembangan strategi ritel, manajemen bara…
Buku ini berisi tentang materi-materi riset operasional yang dilengkapi dengan soal-soal latihan.
"Go!", dan atau "no go!" rupanya bukan hanya suatu pilihan tapi juga sebuah sikap. Orang tidak boleh terus berada di posisi "atau" selalu ada di tengah-tengah "go" dan "no go!" itu.
Buku ini memaparkan bagaimana orang biasa dapat memiliki penghasilan luar biasa, menjadi jutawan, dna mampu mewariskannya sampai ke generasi ke-3, bahkan tidak mustahil berhasil menjadi salah satu …
This comprehensive text, ideal for both two- and four-year programs, covers key human relations skills from an organizational perspective to help students who plan to become managers understand the…
Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition …
Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate…
-vol.1,no.1, november 2012
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneur…
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Stude…
Approaches to Training and Development provides a comprehensive and practical introduction to the field of organizational training and human-resource development.
Buku ini menyajikan pendekatan terbaru secara lengkap dan terbukti mengenai sponsorship.
BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition…
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked W…
"Bateman and Snell's Management: Leading and Collaborating in a Competitive World" is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of …
"Marketing Management" brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and i…
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…
Strategic Management trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy.
The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous t…
This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particula…
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to internation…
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, the "New Strategic Brand Management" is simply the reference source for senior strategists, positionin…
This text examines risk management in organizations, rather than personal insurance, and offers a balanced presentation of institutional and statistical material. The book provides a problem-solvin…
For undergraduate and MBA courses in Corporate Financial Management. Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the…
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first an…
How to measure human resources management is designed to help HR managers confidently measure all major personnel functions and make tough decisions. From hiring and staffing, to compensation and b…
Dalam situasi persaingan yang semakin tajam dan mengglobal, estetika dapat berfungsi sebagai "perangkap emosional" yang sanga ampuh untuk menjaring konsumen. pertarungan produk tidak lagi terbartas…
Business Plan merupakan salah satu pedoman untuk memahami bisnis yang sedang atau akan anda jalankan. Freddy Rangkuti akan membantu anda menyusun rencana bisnis yang cermat, termasuk mengetahui str…
This book advocates an approach to doing business that focuses all of the resources of an organization on the continual and simultaneous improvement of quality and productivity. The purpose of this…
Kajian perilaku organisasi merupakan diskusi tentang pentingnya pemahaman terhadap apa yang terjadi pada diri individu didalam organisasi dan tentang apa faktor penyebab perilaku mereka. Secara ga…
Buku ini memberikan bahan dasar pengetahuan untuk memahami bagaimana mengarahkan dan memengaruhi perilaku manusia dalam organisasi dengan baik.
Pemasaran menjadi hal yang sangat penting dan krusial bagi banyak perusahaan terkemuka. Dalam menghadapi para pesaing baru, perusahaan harus memikirkan kembali model bisnis mereka. Bahkan para pemi…