Buku ini sangat cocok, bahkan sangat direkomendasikan bagi para pemula yang ingin memulai Digital Marketing, atau bagi siapa pun mereka yang berkecimpung dalam dunia Digital Marketing. Di dalam buk…
Fondasi merupakan konstruksi di bagian paling bawah suatu bangunan sehingga sering disebut kontruksi bawah. Fondasi yang merupakan bagian konstruksi bangunan berfungsi menahan beban bangunan dan ke…
Buku Teori dan Proses Kebijakan Publik telah mengalami beberapa kali cetak ulang, sejak diterbitkan oleh Media Pressindo pertama kali tahun 2002. Hal ini menunjukkan bahwa kalangan pembaca yang not…
endidikan dan pelatihan dalam pengembangan sumber daya manusia mempunyai dua dimensi yang utama, yaitu dimensi personal dan organisasional. Keduanya harus dikembangkan secara tepat, simultan, dan b…
Buku ini memberikan pengetahuan dasar berinvestasi di aset keuangan. Pengetahuan tersebut sesuai dengan kaidah-kaidah investasi, yaiut dengan menggunakan formula-formula yang konsisten dengan asums…
Buku ini menjelaskan pengertian dari manajemen serta beberapa definisi dan istilah manajemen. Selain itu juga dibahas mengenai fungsi-fungsi manajemen menurut beberapa pakar dan perbandingannya.
Sebuah buku yang menyajikan penjelasan mengenai dasar manajemen.
You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk?but they have learned the tricks to working around it. And…
A complete user's guide to top management tools that maximise the effectiveness of customer operations, Christopher Ahoy's uniquely developed approach aims to maximise the efficiency of customer-dr…
Buku ini berisi tentang proses pengambilan keputusan dalam manajemen ritel yang akan diperjelas dalam empat bagian, yaitu pemahaman lingkup bisnis ritel, pengembangan strategi ritel, manajemen bara…
Buku ini berisi tentang materi-materi riset operasional yang dilengkapi dengan soal-soal latihan.
"Go!", dan atau "no go!" rupanya bukan hanya suatu pilihan tapi juga sebuah sikap. Orang tidak boleh terus berada di posisi "atau" selalu ada di tengah-tengah "go" dan "no go!" itu.
Buku ini memaparkan bagaimana orang biasa dapat memiliki penghasilan luar biasa, menjadi jutawan, dna mampu mewariskannya sampai ke generasi ke-3, bahkan tidak mustahil berhasil menjadi salah satu …
This comprehensive text, ideal for both two- and four-year programs, covers key human relations skills from an organizational perspective to help students who plan to become managers understand the…
Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition …
Praise for the first edition: 'An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate…
-vol.1,no.1, november 2012
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneur…
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Stude…
Approaches to Training and Development provides a comprehensive and practical introduction to the field of organizational training and human-resource development.
Buku ini menyajikan pendekatan terbaru secara lengkap dan terbukti mengenai sponsorship.
BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition…
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked W…
"Bateman and Snell's Management: Leading and Collaborating in a Competitive World" is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of …
"Marketing Management" brings together over 20 real-life case studies faced by leading international companies. This textbook is an invaluable resource for students of business and marketing, and i…
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case s…
Strategic Management trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy.
The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous t…