Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…
In this updated and expanded second edition, Keith Potts and Nii Ankrah examine key issues in construction cost management across the building and civil engineering sectors, both in the UK and over…
The All-in-One Bankers and Financial Managers Guide for Implementingand Usingan Effective Risk Management Program in todays world of multibillion-dollar credit losses and bailouts, it has become in…
This edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the sixth edition is dynamic engagement - a broad term that captures the essence of …
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely…
An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents …
we are proactive rather than reactive in our preparation of each edition.That is why we still take this adage of wal-mart's founder,the late sam waltom so seriously
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …
this is a special international edition of an estabilished title widely used by colleges and universities throughout the world
Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on …