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Big brands, big trouble : lessons learned the hard way

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Penilaian

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This book shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

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Ketersediaan

B20111973	658.827 TRO b	My Library	Tersedia namun tidak untuk dipinjamkan - No Loan
B20111974	658.827 TRO b	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.827 TRO b

Penerbit

Hoboken, NJ : John Wiley., 2001

Deskripsi Fisik

x, 223 hlm.; 24 cm.

Bahasa

English

ISBN/ISSN

9780471263036

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Brand name products
Advertising

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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