The New positioning: the latest on the worlds1 business strategy

Edisi

-

ISBN/ISSN

9780070653283

Deskripsi Fisik

xi, 173 hlm.; 22 cm.

Judul Seri

-

No. Panggil

HS 659.111 TRO n

Trout on Strategy : capturing mindshare, conquering markets

Trout on Strategy" presents the latest thinking on the topic: strategy is all about survival strategy; is all about perceptions; strategy is all about being different; strategy is all about competi…

The 22 immutable laws of marketing : violate them at your own risk

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

Herper Bussines

Judul Seri

-

No. Panggil

658.8.

Differentiate or die : survival in our era of killer competition

"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items o…

Big brands, big trouble : lessons learned the hard way

This book shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, …