Text

Services Marketing: Concepts, Strategies and Cases

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Penilaian

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SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture

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Ketersediaan

HD20171480

HD 658.8. HOF s

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8. HOF s

Penerbit

London : Cengage Learning,., 1980

Deskripsi Fisik

608 pages

Bahasa

English

ISBN/ISSN

9780324422832

Klasifikasi

658.8.

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3rd international ed edition

Subjek

Marketing
Customer services

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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