Services marketing
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a…
- Edisi
- 4
- ISBN/ISSN
- 9780538476454
- Deskripsi Fisik
- xvii, 468 hlm.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 BAT s
Services Marketing: Concepts, Strategies and Cases
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Brief…
- Edisi
- 3rd international ed edition
- ISBN/ISSN
- 9780324422832
- Deskripsi Fisik
- 608 pages
- Judul Seri
- -
- No. Panggil
- HD 658.8. HOF s
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Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota