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Marketing management : knowledge and skills

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The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

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Informasi Detail
Judul Seri
-
No. Panggil
658.8 PET m
Penerbit
Upper Saddle River, NJ : McGraw Hill.,
Deskripsi Fisik
xviii, 830 hlm.; 26 cm.
Bahasa
English
ISBN/ISSN
9780071221122
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
10
Subjek
Management
Marketing
Manajemen
Prodi Manajemen
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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