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SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

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Consumer behavior and marketing strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of…

Edisi: 9
ISBN/ISSN: 9780071267816
Deskripsi Fisik: xix, 554 hlm.; 28 cm.
Judul Seri: -
No. Panggil: 658.8342 PET c

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Marketing management : knowledge and skills

Peter, J. Paul Donnelly, James H

The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.

Edisi: 10
ISBN/ISSN: 9780071221122
Deskripsi Fisik: xviii, 830 hlm.; 26 cm.
Judul Seri: -
No. Panggil: 658.8 PET m

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