Text

Consumer Behavior : Buying, Having, and Being

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Penilaian

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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy." --This text refers to an alternate Paperback edition.

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Ketersediaan

HD20171474

HD 658.8342 SOL c

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HD 658.8342 SOL c

Penerbit

United States : Pearson., 2005

Deskripsi Fisik

720 Hal

Bahasa

English

ISBN/ISSN

9780135153369

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

8th edition

Subjek

Psikologi
Consumer behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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