Consumer Behavior : Buying, Having, and Being
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It h…
- Edisi
- 8th edition
- ISBN/ISSN
- 9780135153369
- Deskripsi Fisik
- 720 Hal
- Judul Seri
- -
- No. Panggil
- HD 658.8342 SOL c
Consumer Behavior: Buying, Having, and Being
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to sha…
- Edisi
- -
- ISBN/ISSN
- 9781292017419
- Deskripsi Fisik
- 604 hlm
- Judul Seri
- -
- No. Panggil
- 658.842 SOL c
Consumer behavior
Consumer Behavior using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why pe…
- Edisi
- 9
- ISBN/ISSN
- 9780137034963
- Deskripsi Fisik
- 580 hlm.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 658.8342 SOL c
Consumer behavior : buying, having, being
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…
- Edisi
- -
- ISBN/ISSN
- 9780733973345
- Deskripsi Fisik
- xviii, 562 hlm.; 27 cm
- Judul Seri
- -
- No. Panggil
- 658.8342 SOL c
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