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Strategic marketing problems: cases and comments

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Penilaian

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For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.


This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.


This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

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Ketersediaan

HS20170282

HS 658.802 KER s

SECA CORNER

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HS 658.802 KER s

Penerbit

America : Prentice Hall, Inc.., 1995

Deskripsi Fisik

xiv, 738 hlm., 25cm

Bahasa

English

ISBN/ISSN

131817698

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 5

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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