Pengambilan keputusan di bidang pemasaran merupakan keterampilan utama dan penting. Seperti halnya keterampilan lainnya, keterampilan pengambilan keputusan di bidang pemasaran ini membutuhkan alat …
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first …