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Consumer behavior

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Penilaian

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Consumer Behavior using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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Ketersediaan

B20111407	658.8342 SOL c	My Library	Tersedia
B20112727	658.8342 SOL c	My Library	Tersedia
B20113028	658.8342 SOL c	My Library	Sedang Dipinjam (Jatuh tempo pada2024-09-20)
B20113029	658.8342 SOL c	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8342 SOL c

Penerbit

USA : Prentice Hall., 2011

Deskripsi Fisik

580 hlm.; 28 cm.

Bahasa

English

ISBN/ISSN

9780137034963

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9

Subjek

Psikologi
Consumer behavior

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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