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McQuail's mass communication theory

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Penilaian

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Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

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Ketersediaan

B20111332

302.23 MCQ m

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

302.23 MCQ m

Penerbit

Thousand Oaks : : Sage Publications,., 2000

Deskripsi Fisik

x, 542 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780761965473

Klasifikasi

302.23

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

4

Subjek

Mass media.

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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