McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the f…
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview ess…
This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a l…
Buku ini memberi informasi tentang komunikasi massa yang ber-evolusi dan menjadi semakin rumit daripada menjadi semakin usang. Buku ini bukan mencatat segala perubahan tentang media, tetapi untuk m…
Buku ini memberi informasi tentang komunikasi massa yang ber-evolusi dan menjadi semakin rumit daripada menjadi semakin usang. Buku ini bukan mencatat segala perubahan tentang media, tetapi untuk m…
McQuail's Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debate…
Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, suc…