Text

Consumer behavior : buying, having, being

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Penilaian

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Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.

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Ketersediaan

B20114048

658.8342 SOL c

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8342 SOL c

Penerbit

Australia : Pearson., 2007

Deskripsi Fisik

xviii, 562 hlm.; 27 cm

Bahasa

English

ISBN/ISSN

9780733973345

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Psikologi
Consumer behavior
Australia

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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