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Consumer behavior and marketing strategy

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This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Ketersediaan
B20112915658.8342 PET cMy LibraryTersedia
B20113157658.8342 PET cMy LibraryTersedia
B20114049658.8342 PET cMy LibraryTersedia namun tidak untuk dipinjamkan - No Loan
Informasi Detail
Judul Seri
-
No. Panggil
658.8342 PET c
Penerbit
: McGraw Hill.,
Deskripsi Fisik
xix, 554 hlm.; 28 cm.
Bahasa
English
ISBN/ISSN
9780071267816
Klasifikasi
658.8342
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
9
Subjek
Psikologi
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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