Text

Services marketing

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Penilaian

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Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.

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Ketersediaan

B20112634

658.8 BAT s

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 BAT s

Penerbit

China : Cengage., 2008

Deskripsi Fisik

xvii, 468 hlm.; 26 cm.

Bahasa

English

ISBN/ISSN

9780538476454

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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