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Principles of service marketing and management

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For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.

Ketersediaan
B20112609658.8 LOV pMy LibraryTersedia
B20112728658.8 LOV pMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 LOV p
Penerbit
: Pearson/Prentice Hall,.,
Deskripsi Fisik
xix, 436 hlm.; 26 cm.
Bahasa
English
ISBN/ISSN
9780130950123
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
2
Subjek
Marketing
Manajemen
Service industries
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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