Product plus: how product + service = competitive advantage

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

HS 658.812 LOV p

Product plus: how product + service = competitive advantage

Edisi

-

ISBN/ISSN

9,78007E+12

Deskripsi Fisik

xiv, 382 hlm.; 22 cm

Judul Seri

-

No. Panggil

HS 658.812 LOV p

Services marketing

Edisi

Ed.2

ISBN/ISSN

138070172

Deskripsi Fisik

xvi,526hlm.:23cm

Judul Seri

-

No. Panggil

HS 658.8 LOV s

Principles of service marketing and management

For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framewo…

Services marketing : people, technology, strategy

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibilit…

Services marketing 2nd ed.

Edisi

2

ISBN/ISSN

138070172

Deskripsi Fisik

XVI,526 hlm.:23 cm

Judul Seri

-

No. Panggil

HS 658.8 LOV s