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Services marketing : people, technology, strategy

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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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Informasi Detail
Judul Seri
-
No. Panggil
658.8 LOV s
Penerbit
Upper Saddle River, NJ : Pearson.,
Deskripsi Fisik
648 hlm.; 26 cm.
Bahasa
English
ISBN/ISSN
9780136118749
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
7
Subjek
Service industries
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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